 LED Signs VS. Traditional Signs! What you may not know...
The first thing you should know is this headline is a little misleading. It's not LED "vs." traditional signs. LED signs serve to complement, rather than compete with, the static signs you already have. And in doing so, you can enhance your bottom line.
Additionally, something you need to know, you are not buying a digital sign, you are buying digital advertising. And as advertising dollars go, you will not find a smarter buy than our digital LED signs.
LED signs are the more enlightened way to advertise - reach more of the right people for less.
Let's start with the obvious. The addition of an LED sign makes infinitely more sense from an advertising perspective than strictly using a static sign. Because you own the medium, you can change and tailor a message as often as you want. You can reach people who are only going to be in the area for a couple hours. And you can advertise an event for sale that's only going to last for a couple days. None of which is feasible with a static sign or a limited marketing budget.
Don't take our word for it. Take the Small Business Administration’s word for it.
In addition to the flexibility in messaging, the SBA, (Small Business Administration), cites signs as the most effective, yet least expensive form of advertising for small business. In a typical American town like Fort Wayne, Indiana, cost per impression is as little as 15 cents compared to over 7 dollars for a newspaper.
What's even more impressive than the impressions? Potential customers seeing the message on the digital sign are right there in the vicinity for a sale! Think about it. A special on eggs is a lot more appealing to the person across the street than the person across town. And a business doesn't have to pay to run a whole new print ad just to tell people about it.
What's it all add up to? According to the SBA, small businesses enhancing their signage with an LED sign typically see an increase in business of 15% to 150%!
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Yellow pages |
Radio |
Newspaper |
LED Sign |
| Audience |
4,000 |
11,600 |
16,900 |
34,600 |
| Average Cost Per Month |
$1,000 |
$4,370 |
$9,000 |
$300-$600 |
LED signs turn a business into a landmark.
The SBA also points out that an LED sign almost immediately becomes a landmark in its community. Your passing viewers look forward to reading clever new messages and may even come to rely on the business' sign for public service information announcements, civic event information, personal and holiday greetings, and current time and temperature. All of which leads to people remembering your business and where it's located.
According to the SBA
- Small business owners typically see an increase in business of 15% to 150% with an LED sign.
- New LED signs cost less than 15 cents per 1000 exposures.
- An LED sign can turn a small business into a landmark.
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Exterior Signs 
